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Web a facebook landing page is the site page that users land on after clicking on your ad. Web a landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad’s destination url or instant experience. If you're using a landing page that already exists, and you want to track leads from. Web in order for it to perform to its full potential, your landing page needs to be tailored to the campaign it’s part of. That means each promotion you run needs its. Visitors should immediately be able to tell what makes your product or service. It’s where they can take the action that you’ve optimized for, whether it’s to. Give the page its own url. Web facebook landing page best practices 1.