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Web the anatomy of a landing page 01. Web a landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. First impressions matter, so your landing page headline should be powerful. Your unique selling proposition is the sizzle that sets your product or. Your unique selling proposition (usp). A landing page should convince visitors to act. While there are many landing pages,. Then we’ll share eight best practices for how to design a landing page that. Web the anatomy of a landing page 1. Web in this article, we’ll give you a crash course on the anatomy of a landing page. To do this, you must devote the entire.